Start here · Essential guide
The Growing Popularity of Online Communities: A Numerical Analysis
How membership, lurking and activity are counted for online communities, and why a large group is not the same thing as an engaged one.
Digital Life
Reading adoption stories about online groups, shopping and study.
Start here · Essential guide
How membership, lurking and activity are counted for online communities, and why a large group is not the same thing as an engaged one.
How course enrolment and completion figures are interpreted, and why sign-up numbers tend to overstate how much people actually learn online.
How shopping habits shift towards online buying, and why share-of-sales figures depend heavily on which purchases and which sellers are included.
How large marketplace platforms shape sellers and buyers, and why adoption looks different from the viewpoint of a platform than from a small shop.
How e-learning platforms are designed and evaluated, from content delivery to analytics, and why adoption of a tool differs from a shift in schooling.
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