Start here · Essential guide
The Growing Popularity of Plant-Based Diets: A Numerical Analysis
How dietary shifts toward plant-based eating are surveyed, why labels like vegetarian or flexitarian mean different things, and what the numbers can show.
Culture and Everyday Life
Thinking clearly about claims on eating habits, waste and food culture.
Start here · Essential guide
How dietary shifts toward plant-based eating are surveyed, why labels like vegetarian or flexitarian mean different things, and what the numbers can show.
Why taste, price, availability and culture often shape what people eat more than stated beliefs do, and how to read food preference data with care.
How food waste is defined and counted in homes, shops and supply chains, and why published estimates often differ from one another.
How food photography, restaurants and status shape the foodie label, and how researchers observe a culture built on taste, sharing and social display.
How changes in ordering food at home are tracked through app, payment and survey data, and what those records tend to leave out about meal kits and delivery.
How a single food acquires a health halo through media coverage and marketing rather than settled evidence, and how to read superfood claims with caution.
How strict veganism differs from reduced meat eating, and how identity, labels and social setting shape what people report in surveys about veganism.
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