Start here · Essential guide
How the Creator Economy Is Described and Measured
What the phrase creator economy covers, who gets counted, and why published estimates of its size differ so widely depending on definitions and data sources.
Digital Life
Creators, Streaming and Online Media
How online media habits are described and counted.
Influencer Marketing and Disclosure Basics
How paid promotion works on social platforms, the forms it can take, and why disclosure matters when you are weighing up a creator's recommendation.
News Consumption Habits Online
How reading and watching news is surveyed, and why people often overestimate, misremember or misreport how much and where they get their news.
Podcast Growth Claims and Measurement Problems
How podcast listening is counted, from server downloads to surveys, and why audience figures and growth claims from different sources are hard to compare.
Short-Form Video and Changing Media Habits
How the rise of brief video clips is discussed in public debate, and what survey, platform and device data can and cannot show about changing viewing habits.
Streaming Video and the Fragmenting of Shared Culture
Examines the argument that on-demand streaming has ended common cultural reference points, and how researchers could test it with viewing and survey data.
Subscriptions, Tips and Patron Support for Creators
How fan funding models such as memberships, tips and patronage are tracked, and why headline success stories misrepresent the typical creator's outcome.
User-Generated Content and Who Counts as a Creator
The definitional choices behind claims about how many people create content online, and why the same activity can yield very different headline numbers.
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